HOW WEBSITES BENEFIT SMALL BUSINESSES
Why all small businesses should have a website
Marketing a small business can be a daunting task as there are so many options available. There has been a growing trend for small business are solely marketing on Facebook. While Facebook is an excellent way for you to promote your business, it isn’t the only way. I want to discuss the importance of a website and the impact it can have on the growth of your small business. Having a website is a great way for your business to help your business grow and help you build a stronger relationship with your customers and clients. As well as enhancing your online presence. There are many reasons for your small business to have a website. I am going to talk about some of the main benefits and reasons as to why your business needs a website.
HAVING A WEBSITE IS EXPECTED
One of the biggest things a website can do for a small business is making it feel more professional to the customer. Customers and clients expect that businesses have websites. By not having one this makes your company feel less professional and can even make it feel smaller for the customer. If you want your business to appear bigger, then having a website can be a great way to do that. There are other add-ons to having a website, the main one being that you will have a business email address. This might look something like this firstname.lastname@example.org. Your online presences can really affect how people view your company and having a website can improve how people view your business. People will judge a business based on a first impression and in most cases, the first impression is your website.
YOUR BUSINESS NEVER CLOSES
Your website will be available to your customers and clients 24/7. This means that people can find you and leave messages for you at all hours of the day. You can also set up your business as an e-commerce shop. This work great for small business as it can reduce costs as well as increasing your profit. As you can now sell your produces regardless of time of day, holidays or location.
SHOWCASE YOUR ACCOMPLISHMENTS AND WORK
Everyone loves to show off, and what is more important to show off than to show the work that your company has done. Showing your clients what you have done already is a great way, for them to know what to expect from your service. Whether this is something that they can buy online or a service. Everything that you are proud of should be shown off on your website.
Getting your brand to be known locally and even nationally is very important. An easy way to make people aware of your brand is to have a website. This means that when people search for your company, then your website will appear. Using Google tools on top of a site will make so that your business is viewable on google maps. This in conjunction with your website will make it even easier for people to find you. You need to have 100% control over how your brand will look online. A site like Facebook is a very limited way of showcasing your brand as you have to fit your brand into Facebooks predetermined template. This can make it hard for a smaller business to stand out.
SOCIAL MEDIA PROOF
Websites have always been a way for companies to promote their businesses, and this trend is not going away any time soon. However social media sites come and go. One day Facebook will become obsolete, and there is no guarantee that the following that you have built upon that platform will follow you onto another. This is why it is so important to have a place online that people will visit that isn’t reliant on another company’s popularity.
Having a website is an important part of any growing business. While social media pages are important, as they are on a platform that people are familiar with, they don’t reach everyone. A website can be easily searched and viewed by all. A website is one of the easiest ways for your company to start growing its online presence. Which, will hopefully start to generate your company some more profit so that your business can grow.
When creating a website for our clients we always keep in mind who they are as a business and what their goals are as a company. Creating and tailoring them a custom web design that we believe will help them on the road to archive their goals.